Case Study

The Reality Gap

Psychology & Self-Assessment Platform

Designing and developing a professional WordPress platform that educates users while delivering personalised psychological assessments through an interactive survey experience.

Project Overview

The Reality Gap

INDUSTRY

Psychology Development

PLATFORM

WordPress + Elementor

SERVICES

Web Design • SEO • Hosting

The Challenge

The Reality Gap required more than a traditional business website. The goal was to create a professional platform that could educate visitors, build trust in the research and guide users through a series of psychological assessments with personalised results.

Alongside presenting complex information clearly, the website needed to securely collect responses, calculate results and provide an intuitive experience across desktop and mobile devices.

The Solution

I designed and developed a modern WordPress website focused on clarity, accessibility and user engagement. The platform combines educational content with interactive assessment tools, allowing visitors to complete multiple psychological questionnaires and receive personalised results. The project included responsive design, custom survey functionality, performance optimisation and SEO best practices to ensure the website was both informative and technically reliable.

My Role

UI/UX Designer

Crafted intuitive page layouts focused on guiding visitors from discovery to enquiry through clear navigation, strong visual hierarchy and responsive design.

UI/UX Designer
Word Press/Elementor Design

Developed a fully responsive WordPress website using Elementor with reusable components for easy future updates.

Web Designer
Survey Functionality

Dynamic Questionnaires for Personalised Results and Database Integration

Survey Build
Performance Optimisation

Improved loading speed through image optimisation, efficient layouts and performance-focused design practices.

Performance
Hosting & Deployment

Managed hosting, domain configuration, SSL certificates and website deployment to ensure a secure and reliable launch.

Hosting and Domain

What The Reality Gap has to say

“Working with Chris Jones, as the designer for my The Reality Gap website, was an outstanding experience from start to finish. From the very first conversation, he brought an infectious enthusiasm to the project and showed genuine interest in understanding the purpose and vision behind the site.
What stood out immediately was his friendliness and approachability. He made the entire process feel collaborative and enjoyable, always welcoming feedback and patiently working through ideas until everything felt exactly right. It never felt like mine was just another job to him, as he was clearly invested in helping the project succeed.
His professionalism was evident at every stage. His communication was clear and prompt, timelines were respected, and each detail was handled with care. He consistently demonstrated a strong commitment to delivering high-quality work, and his attention to both the design and functionality of the site really shows.
Perhaps most impressive was his dedication to getting things right. He went above and beyond to ensure the website captured the spirit of The Reality Gap and worked smoothly for visitors. I found that level of commitment and pride in his work was something I greatly appreciated.
I would highly recommend him to anyone looking for a skilled, reliable, and genuinely enthusiastic web designer. If you want someone who combines technical expertise with a positive attitude and real dedication to your project, you will not be disappointed.”

Syd Hiskey- The Reality Gap Author

Ready to start your project?

Let’s discuss your goals and create a website that works for your business.